Tourism Product Diversification and Marketing Program

GrantCanada — federal$20,000 – $150,000

This program provides funding to tourism businesses in the Northwest Territories to reinvent, improve, or expand tourism products and services. Support includes business planning, product development, packaging, marketing, and safety upgrades across four funding schedules with amounts ranging from $20,000 to $150,000 depending on the applicant's business readiness level.

What you'll need

  • Business Market Trade Standards self-assessment (not required until fall 2026 intake)
  • Business plan or business case documentation
  • Project budget and cost breakdown
  • Tourism Operator License or application documentation

How it works

What it can fund

  • Develop business case for new tourism products
  • Enhance existing tourism products to attract new clients
  • Increase visitor spending and revenues
  • Implement marketing and safety upgrades
  • Obtain Tourism Operator License

Related programs

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